Plant Editors - Case Study
Plant Editors
Project Summary
Industry: Professional Services
Spring Insight Services: Website creation
Year Launched: 2021
Location: Virtual, USA
URL: planteditors.com
Services provided:
We are really happy with the great work Erika did for us! We had fun working with her and we’ve been thrilled with her brilliant ideas and practical suggestions — choosing Erika and Spring Insight means you get a talented team of web designers, plus a business guru who brings kick-ass insights based on her detailed understanding of your business model.”
Nancy Hoffman
Co-Founder & Managing Editor
Background
Spring Insight recently launched its second website for Plant Editors. The first website, while still functional, had a slightly dated appearance. The Plant Editors team, having launched a new website for their sister company, Peridot Scientific, wanted a site that would be as compelling, modern, and visually appealing as that site.
The Spring Insight Project
Spring insight worked with Plant Editors to create a design that would convey instantly and simply the services they offer. In addition, our team designed the site to be easy to use, particularly for users for whom English is not their first language. Of further importance to the Plant Editors team was making sure that the website conveyed the team’s in-depth knowledge of science. They are scientists first, editors second.
The design was created to help site viewers quickly determine if they would benefit from Plant Editors’ services and then direct them easily and intuitively on how to start the process.
