Case Study: Her Corner

Her Corner Website on Various Devices
“With Spring Insight, we were able to integrate our vision for a new brand with a strategy for how our website could do more for us and help us achieve a broader reach and deliver more complex offerings.” – Frederique Irwin


Her Corner is a rapidly expanding women’s networking group based in the Washington, DC area and well poised to become a vocal presence in the women’s networking ecosystem. When the HerCorner team approached Spring Insight, they had a website built using a proprietary CMS that while easy to use, limited the flexibility and growth potential of the website. Additionally, Her Corner had recently adopted new brand guidelines that needed to be implemented and utilized throughout the website.

The Spring Insight Project

Spring Insight worked with Her Corner to create a website that would take them to the next step and beyond. The new site utilized the newly created brand identity and expanded the organizations capabilities to sell educational content both to individuals seeking frameworks to start their own networking groups and to business owners looking for online educational courses to grow their business.

The project was highly customized to the Her Corner Team’s exacting specifications and was created with an eye to growing with the organization as the types of products and services it offers continues to grow.

Services Provided

  • Strategy
  • Content Strategy
  • Graphic Design
  • Functional Design
  • Ecommerce Implementation
  • Ecourse Software Implementation
  • Development