Perhaps you have heard the old fable about the cobbler’s children who had no shoes. I have felt that way for a bit about the Spring Insight website. As Spring Insight has grown and taken shape, there are parts of the website that have not kept up. When I advise clients, I talk about the need to consider your website an iterative part of your business that you constantly tweak. When I say that, I often feel the listener holding in an eye roll Intellectually we know it is important, but who has the time?
For me that time came at roughly the moment a potential client commented to me that she would love to hire me but I had no experience with working with a company through the branding process. I responded to her that I did indeed have that experience and she replied that there was no way for her to tell that from my website. Sigh.
So, I have taken my own pill and my website has been updated. It isn’t 100% complete but I didn’t want the perfect to be the enemy of the good so here goes. Introducing the new Spring Insight website tweeks.
Second, take a look at the new approach section.
Finally, stop by the Spring Insight Difference page.
As always, your feedback is appreciated on the changes!
Now, what needs changing on your website?