Black Friday & Cyber Monday: How to Make Smart Software Buys for Your Website
The holiday season isn’t just about pumpkin pie and mistletoe; it’s also the time when tech tools and software go on sale like hotcakes. For web developers and digital strategists like us, it’s the equivalent of a holiday shopping spree, with lifetime deals and discounts galore. But with all these “irresistible” deals flying around, how can you know if you’re getting something that will truly benefit your business, or if it’s just another tool destined to collect digital dust?
We’re diving into how to make smart purchases during Cyber Monday and Black Friday for your web strategy without blowing the budget on shiny but ultimately useless gadgets. Before clicking “Buy Now” on any fancy new tool, ask yourself a few questions we’ve outlined in our latest video and blog.
1. Does It Solve a Problem You Actually Have?
It’s tempting to grab a tool just because it’s on sale, but ask yourself: does this product solve a real problem or enhance my existing workflow? If you’re already managing tasks effectively, the last thing you need is a tool that adds extra steps or introduces unnecessary complexity. Consider tools that enhance your process, automate repetitive tasks, or add true value to the services you currently provide.
Tip: If you’re buying something outside your existing roadmap or client offerings, think twice. If a tool creates an entirely new process you’ll have to implement and sustain, it’s likely more trouble than it’s worth.
2. Is It Really a Good Deal?
Before you get swept away by the sale price, do a quick comparison with similar tools on the market. Ensure it offers tangible features that your current tools lack, and watch for renewal fees, which can significantly impact the “deal.” Many offers might look great upfront but increase dramatically in price later—especially if they’re contingent on monthly versus annual plans.
Tip: Consider not only the tool’s features but also how long it will realistically remain valuable to your business. A lifetime deal may sound ideal, but if it’s outdated or underused in a year, that’s wasted money.
3. Do You Know How Well It Works?
A shiny new tool is only as good as its performance. Always check reviews to see if the product works as advertised and how responsive the support team is to any issues. Trial periods can also be a good test to make sure the software integrates well into your existing workflow without causing any snags.
Tip: If reviews mention frequent bugs, it’s wise to ask yourself if this tool’s team has the resources to iron out the kinks. Supportive, responsive developers indicate a tool with longevity and ongoing improvements.
4. Is It Scalable?
Scalability is crucial, especially with lifetime deals. Does this tool scale with your growing needs, or are you boxed into a limited feature set? Tools that offer only a small set of features or caps may require you to upgrade sooner than expected. It’s best to find tools that grow with you, allowing you to seamlessly add users or capabilities over time.
Tip: Be wary of tools that provide a “lifetime” account but limit feature upgrades or ongoing development to new, paying users. You don’t want to end up needing an entire replacement just a year or two down the line.
The deals are tempting, but with a bit of caution and some strategy, you can make smart purchases that benefit your business without cluttering your toolkit. Make the most of those holiday sales without drowning in unnecessary software by considering the questions we’ve laid out above.
Spring Insight offers website strategy tailored to help you grow without the headache. Book a complimentary consultation, and let’s chat about how we can take your website’s tech needs off your plate.