Various animal representing website speeds, like a cheetah and turtle

Spring Insight Moved to AMP, and We Think You Should Too

Do you have a “good” website? Not just attractive – but optimized to perform well in today’s digital world?

It might seem like the web world is constantly changing. Unfortunately, the noise can be overwhelming, and, to be honest, it’s hard to know which improvements are fading trends and which are ones to jump on. Thankfully, you read this blog and can understand that Accelerated Mobile Pages (AMP) is an improvement you should be making, like, now.

What Are Accelerated Mobile Pages (AMP)?

Google has worked alongside other tech companies to generate a free, open-source set of standards to improve mobile web speed: the Accelerated Mobile Pages Project (AMP). While major news organizations were the first group to embrace AMP sites, more and more organizations in other industries are shifting to AMP.

At Spring Insight, we’re no exception. After realizing how slow our mobile site was (Picture Fred Flintstone chiseling on tablets), we moved our website to the AMP platform. As search engines are placing increased importance on speed, transitioning to AMP was an easy decision to make. Want to see a dramatic improvement? Check this out:


Spring Insight's low Page Speed score before AMP

BEFORE – 19/100 is…not great.



Spring Insight's near perfect Page Speed score after installing AMP

AFTER – Much better!

Should I Be Concerned About My Site’s Page Speed?

Absolutely. The difference between a website that renders in two seconds instead of six might not sound like a big deal, but trust me, it is. Website speed directly affects your search engine rankings, conversion rates, and repeat business. No one wants to wait around for a web page to load with there are 2023489 other options out there. Every fraction of a second that users wait for your site to download impacts your site’s bounce rate negatively.

Not only are poor page speeds bad for business, but our Google Overlords will definitely hold it against you. Page speed signals directly affect SEO rankings, as search engines want to provide the best experience for their users. So if your SEO ranking goes down due to poor user experience, you’ll see less traffic if anyone decides to wait six seconds. Not a great situation to be in.

What Are The Benefits of AMP?

This is where AMPs come in. They are a relatively easy way to speed up your website without getting too technical. Pages created with AMP load almost instantly, giving users a smooth and engaging experience navigating your website. It also gives you a flexible way to present your content and track results as a business owner.

Improving website speeds with tools like AMP is just one part of an ever-evolving collection of search ranking factors. You aren’t alone in wondering if it’s worth making a significant change in response to search engine algorithms; however, embracing AMP moves the needle more than you would think. In addition to improving page speed, AMP sends trust signals to search engines, showing them that you care about the same things they do.

How Can I Implement AMP On My Website?

Take Google’s PageSpeed Insights test and see how your website holds up. If your site isn’t as fast as you thought it was – and it’s probably not – you’ll know it’s time to make some changes.

If you have a new website, switching to AMP is almost certainly the only change you’ll need. While it’s not overly technical, it will require expert help to install AMP on your website. Some DIY plugins and tutorials are available; however, AMP can impact your website’s appearance and functionality in surprising ways you might not be equipped to fix. It’s worth working with a professional to ensure that the AMP switch doesn’t break your site. If your site is older, switching to AMP is a good starting point, but more considerable changes might be necessary.

At this point, it’s safe to say that AMP is where websites are going in the future. If you have a brand-new site and are ready to transition to AMP, reach out. Spring Insight offers AMP transition assistance as a stand-alone service, and we’re happy to discuss the process with you.