Steel Management Group - Case Study

Steel Management Group

Project Summary

Industry: Construction Management

Spring Insight Services: Branding & Web Redesign

Year Launched: 2017

Location: DC Metro Area

Services provided:

  • Branding
  • Web strategy
  • Copywriting
  • Web design
  • Web development
A sleek display of responsive web design across multiple devices, featuring a website for business services with a city skyline backdrop.
Purple Quotation Mark

After being in business for six years, the decision to rebrand the company was not made lightly. We knew that we would need expert guidance and support so the company would keep growing instead of lose market share. We made a smart move hiring Spring Insight. We felt partnered with them during the entire process and we're very happy with our new logo and site.

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A construction management company's logo is prominently featured against a backdrop of architectural blueprints, a power drill, and scattered screws, suggesting a focus on building and infrastructure projects.


Steel Management Group is a construction and property management firm that helps small businesses and condominium buildings run building projects smoothly and efficiently. When the Steel Management Group team brought Spring Insight on, the organization had an old site that fell sort of representing the work the organization was doing and looked very dated. The business owner wanted a fresh website that would look professional and act as functional lead development tool.

The Spring Insight Project

Spring Insight built Steel Management Group an attractive, flexible site that was compelling and up-to-date. By focusing on the sales process, and including strong calls-to-action, Spring Insight created a site that doesn’t just look good but is also a valuable sales tool.

The website homepage of steel management group featuring a skyline view of a city by a river, promoting personalized management services with a satisfaction guarantee for buildings and organizations in the dc metro area.

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