Don’t do that: Text on text

A podcast I like very much (Startup Podcast) promoted Athletics NYC, their web firm, recently. Being the nosy nelly I am, I had to check out the agency website. I hate picking on people in my industry (ok, I am lying, I totally don’t mind picking on people on my industry when they make it…

Read More

Is it time to replace your website?

When I start talking to a business owner, there are certain questions I can tell are coming before they come.  One of those questions is “How do I know it is time to replace my website?”  They always have a certain body language when they ask that question, they are rubbing their hands together and…

Read More

Taking your Website from Good to Great

What an inspiring morning I had this morning presenting at the Rockville Women’s Business Center! I discussed the topic of taking your website from good to great. For anyone curious, here is the list of items I listed as the items you must have and should have to take your website from Good to Great.…

Read More

The Fundamentals of Your Small Business’s Home Page

Ah, the home page. No page on your website gets the kind of attention and focus as this one. Is that a good thing? Not necessarily. This month, we continue 2013, our year of Fundamentals by exploring the strategy of the home page. When I try and come up with an analogy for the home…

Read More

The Small Business Blog… What should it be?

I love blogging and trying to sound knowledgeable about things I am still trying to figure out.  It is the ultimate example of “fake it until you make it.”   This is one where I will be right out there with the fact that I am still figuring this topic out.  But I do have…

Read More

Social media badges on your site – 6 Tips to get them right

Congratulations! You aren’t letting the world pass you by, you realize the importance of social media and you have added icons to your site. But, are you doing it right?  Here are some tips to make sure that those badges are not colorful graphics but are working for you on your site. #1 Persistent Icons…

Read More

Four absolute musts for your website

We are going back to basics again today.  I have this categorized as an ecommerce – back to basics but these laws apply to everyone.  You super savvy web people… walk on, nothing to see here.  But, if you are one of the wide world of normal human beings that have a website and are…

Read More

Ecommerce Best Practices – Primary Navigation

After a bit of a hiatus, I wanted to continue our discussion of ecommerce best practices for each part of the retailer website.  As you might recall, so far we have had the series introduction and the home page.  Next up, let’s take a look at navigation.  In this post I am including six absolute rules…

Read More