Running a Business During the Coronavirus

Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago.  The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…

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Don’t do that: Important text hidden in an image

Close your eyes and think about an image. What are you thinking about? A picture with two laughing children blowing on dandelions? A picture of a happy couple in a gondola in Venice? A peaceful scene showing a farm house in a valley with a field of sunflowers?  All those images sound lovely, I bet…

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Six business lessons I learned from my first hockey lesson

If you have followed my personal blog, you know that I recently started taking adult hockey lessons. Both of my daughters’ play and their program decided this summer to offer Hockey for Hockey moms. The thought being that they would give those of us who spend so many hours at the rink the opportunity to…

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Is it time to replace your website?

When I start talking to a business owner, there are certain questions I can tell are coming before they come.  One of those questions is “How do I know it is time to replace my website?”  They always have a certain body language when they ask that question, they are rubbing their hands together and…

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Plurals, misspellings and your website

Ever try and go to a website and misspell it? You were expecting to find yourself looking at airline options, or office supplies or news but that is not where you find yourself. Instead, when the site loads you are looking at a page with a bunch of links directing you to competitor products to…

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Taking your Website from Good to Great

What an inspiring morning I had this morning presenting at the Rockville Women’s Business Center! I discussed the topic of taking your website from good to great. For anyone curious, here is the list of items I listed as the items you must have and should have to take your website from Good to Great.…

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Promoting cause marketing on your website

  Frequently I find myself in a conversation with a small business person when the topic turns to cause marketing or giving back and he or she will tell me that they have some sort of institutionalized program in their business in which they donate a portion of proceeds to charity. Since I am a…

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November: Cause Marketing and Small Business

The topic for November is Cause Marketing, or associating your product or service with a cause.  From Yoplait donating money to breast cancer research with purchases of yogurt to a local restaurant giving 30% of the proceeds of an evening’s sales to a local school, you likely see examples of cause marketing every day. Discussing…

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Best practices for contact forms – Layout

Continuing the discussion I started a few weeks ago about contact forms, today let’s discuss the layout for these pages. First, as you would with any page, you need to start out by understanding what your visitors can see when they visit your site. Ths sounds easy, but it is actually a little trickier than you…

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