Hunt, Kill, Eat (Metaphorically)

As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my mind.) Searching for potential leads, converting leads into clients, and completing work for clients – while not as catchy – is…

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Giving Thanks for Failure

Well, we blinked, another year passed and Thanksgiving is upon us once again. As I do every year, I have been reflecting recently on where Spring Insight is, how it got there, and how many people I have to thank for that growth. This year, it strikes me in particular how much failure has played…

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Is your website ready for Google’s security changes?

Every so often, a powerful company in an industry makes a decision that shifts the earth upon which we stand. Do you remember the last time you played a game on Flash? I’m betting it’s been a while, because in one fell swoop in 2010, Steve Jobs felled Flash by announcing that Apple iOS products…

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Are you stuck in the past? The costs of sunk costs.

As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something else… she is not ready to do so. It isn’t that her…

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No Such Thing as a Free Lunch: The Cost of Freebies

So, here at Spring Insight, we’ve discussed how to harness the power of FREE! as a marketing tool. Free offerings are effective marketing tools, and their clarion call can be hard to ignore for business owners as well as customers. Further, samples, trials and demos can be a great way to entice and convert prospects. If you’ve ever…

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First One In, Last One Out

Hello everyone! I’ve been spending a fair amount of this month relaxing poolside, cocktail in hand, celebrating my birthday with loved ones in Hawaii. Lest you think I was completely idle during that time, let me assure you: I was. But occasionally, I devoted some quality clear-headed time to thinking critically about Spring Insight. As we’ve been…

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The Business of the Brain on the Internet: Get Tone(d) for Summer

Let’s talk about that most elusive of goals: tone… Nope, I don’t mean your wobbly upper arms.  If your business has a digital side, you’ve probably seen or heard discussions of tone of voice. In person, tone is a relatively easy thing to suss out, describe, and hit. If you’ve ever gurgled to a baby,…

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