On Giving Back

I don’t know about you, but I am currently up to my eyeballs in product reviews and price comparisons of gaming systems for my daughter. Heaven knows what will happen if I bring the wrong one home. The mad holiday rush is on! It’s always a good idea, both on a personal and a professional…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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Fall means back to work

It is back to school time! How do I know? I went to Staples today to buy some labels and left after seeing a line 15 people deep buying school supplies. Isn’t there something about the start of school that makes you want to learn something? I have been out of school more years then…

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How did we save the world?

Remember our plan to save the world?  Perhaps that goal was a bit overreaching but I think we certainly helped it out. You told me what you wanted me to support and I listened. With your help, we donated $250 to Rescue.org, sufficent funding to send five girls in Afghanistan to school for a year.…

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Let’s Save the World!

It was purely happenstance that on the same day I was selecting a holiday card to send to you, my to-do list also had me writing a blog post about cause marketing. As I started to search for the perfect card, my own words got under my skin, and I realized that with the money…

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After Black Friday and Cyber Monday? Giving Tuesday

To complete my month of posts on cause marketing (see posts on how to promote a cause marketing campaign on your website and via your social media presence) I had planned to write a post about what other businesses did this year during the big Black Friday and Cyber Monday messaging extravaganza. I am sad to…

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Cause marketing, social media and your small business

I know you are avidly reading these and probably don’t need a reminder, but in case (like me) you are over forty and forgetful, let me remind you that two weeks ago we discussed why Cause Marketing is just a great thing to do for small business, and last week we discussed how you can…

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Promoting cause marketing on your website

  Frequently I find myself in a conversation with a small business person when the topic turns to cause marketing or giving back and he or she will tell me that they have some sort of institutionalized program in their business in which they donate a portion of proceeds to charity. Since I am a…

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November: Cause Marketing and Small Business

The topic for November is Cause Marketing, or associating your product or service with a cause.  From Yoplait donating money to breast cancer research with purchases of yogurt to a local restaurant giving 30% of the proceeds of an evening’s sales to a local school, you likely see examples of cause marketing every day. Discussing…

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Meeting one of the original cause marketers

As those of you who have been following the progression of Spring Insight from the early days know, I started the organization with a focus on cause marketing. In recent months the focus of the organization has evolved to marketing strategy but that does not mean that I don’t still fully believe in and embrace…

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