Illustration of a person in yellow contemplating various social media platform icons including TikTok, Facebook, Instagram, LinkedIn, X (Twitter), Threads, and a blue butterfly. Text reads "Social Media, Picking Your Platforms" next to the Spring Insight logo.

How to Choose the Right Social Media Platforms for Your Business

With a dizzying array of social media platforms out there—LinkedIn, Facebook, TikTok, Instagram, X (or is it still Twitter?), Blue Sky, Threads—how do you know which ones are right for your small business?  In this blog, we’re breaking down the crucial task of figuring out where you should be focusing your social media efforts.  Rather…

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