How much does a website cost?

Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…

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Measuring success in content marketing

I had the pleasure of giving a presentation recently where I shared the success metrics (email open rates, social media stats, site visits) for the recent Spring Insight “State of the Internet” campaign (Missed them? It is not too late to check them out! The State of Website Design, Content Creation, Social Media, and Email).…

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