How do you assess risk when it comes to your website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…

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Stop Blowing Off Your Blog

If you have a business and a website, you probably have a blog. Or, to be more accurate, you have a blog tab. With a handful of blogs. From an energetic week in July of 2017. Hey, I get it. Writing and publishing blogs is a time-consuming process, and it’s hard to draw a straight…

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December: The Month of Fridays

And just like that, it’s December. December tends to be an unusual month in business. It’s the holiday season, which means an increase in promotions, sales, and shopping. It’s the end of the calendar year, which means you are probably thinking about meeting quotas for 2015 and writing budgets for 2016. It’s also a time…

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Blog Spam: The TP-ing of the Internet

Last week, I discussed what to do when you realize your website has been hacked. Less sophisticated, but almost as spooky, is spammers posting links to cheap Rolex sites and Viagra stores in the comment section on your blog. Think of blog spammers like teenagers toilet-papering your house on Halloween. Sure, there are worse things…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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Brainstorming Blog Ideas

Ever notice how some people just seem to have a knack for coming up with good ideas for their website blog posts? They seem to be overflowing with relevant content and know just how to turn a phrase. Sure, some people are born with the ‘gift of gab’, but most of us are successful because…

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Fall means back to work

It is back to school time! How do I know? I went to Staples today to buy some labels and left after seeing a line 15 people deep buying school supplies. Isn’t there something about the start of school that makes you want to learn something? I have been out of school more years then…

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Web Trends I am seeing and NOT LOVING in 2015

Last week, I praised some web trends that I’m loving this year. But like wearing leggings as pants, some web trends just need to go away. And now, for the bad news—What I don’t like: 1. Huge long pages that scroll and scroll for no apparent reason: Some call it the death scroll, others the…

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