Don’t Throw Out Your Marketing Strategy With the Bathwater

Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, might I suggest that it’s a good idea to start. When it comes to the business owners that do think about marketing, they generally…

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The Bare Minimum Guide to Digital Marketing

If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to sell a course or ebook that will solve all your marketing woes.…

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The State of Email Or How to Catch the Lizard Brain

Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…

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American Horror Story: the Website Edition

You know how when you’re watching a scary movie, you’re constantly thinking, “No, you naive teenaged girl (And why does it always have to be a girl?), don’t look in there!” and “Turn around! Don’t go down that dark alley by yourself?” In the movies, the bad guy is always lurking in exactly the place…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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Photo Rights

If you are one of my regular readers, you know how much I hate stock photos. Careless use of images of cookie-cutter professionals does nothing to set your website apart from the competition. But besides making it seem as if your business is generic, this practice can make you liable to charges of copyright violation…

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