Could Taking A Stand Hurt Your Brand?

What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all no one since Cicero, has said anything truly original in a political speech. This story has owned the news cycle. As a small business, it can be so tempting to beckon a little bit…

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Website Battle: Mitch McConnell vs. Alison Lundergan Grimes

It’s Election Day! For American voters, it’s a chance to decide which party controls the U.S. Congress. For Spring Insight, it’s a perfect opportunity to demonstrate what to do (and not do) to drive user behavior. The dynamic of a midterm election is very different from that of a presidential election: voter turnout is typically…

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