The customer is “sometimes” right

Let’s just say it: in business, mistakes happen.  Of course, in a perfect world, you would deliver everything to every client exactly the way she wants it, exactly when she wants it (and, while we’re dreaming, chocolate would have zero calories). Sadly, we don’t live in the perfect world. And as we’ve discussed before, customers…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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Web Trends I am seeing and NOT LOVING in 2015

Last week, I praised some web trends that I’m loving this year. But like wearing leggings as pants, some web trends just need to go away. And now, for the bad news—What I don’t like: 1. Huge long pages that scroll and scroll for no apparent reason: Some call it the death scroll, others the…

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Testimonials vs. Feedback

Reviews matter. We trust reviews to help us buy everything from a cup of coffee to a new car, and your organization’s products and services are no exception to this rule. Testimonials are the evidence that backs up all the claims you make on your website, and they are often the deciding factor that tips…

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Optimizing to incompetence

The legend of the frog in the hot water is one that I certainly understand.  You know the story… if I frog jumps into hot water he will immediately jump out but if a frog is in cool water and you slowly turn the heat up he will stay until he is quite literally cooked.…

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