What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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The truth about sliders

You know those images on the homepages of websites that change and promote different things? We call them “sliders” (or sometimes “carousels”). Have you noticed how ubiquitous sliders have become in website design? It’s easy to understand why they are so popular. For one thing, they provide a way to double, triple, quadruple (or even…

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5 Common Home Page Mistakes Small Businesses Make

1. They aren’t giving me a next step This by far is the most common problem most services companies run into with their homepages. They give an introduction to the company, but they don’t close the deal. There is no easy call to action if I want to move forward with you. I am going…

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Best practices for contact forms – Layout

Continuing the discussion I started a few weeks ago about contact forms, today let’s discuss the layout for these pages. First, as you would with any page, you need to start out by understanding what your visitors can see when they visit your site. Ths sounds easy, but it is actually a little trickier than you…

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May idea of the month – constant change

The Spring Insight idea of the month for May is constant change.  Before I get into just what that means to me, let me just say that I don’t miss the irony of the month of May being the month of constant change. As I write this, the month is 14 days old (I know…

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Best practices for contact forms – data entry

With a few exceptions, must business (non media) websites are seeking to do one of two things… sell something or generate leads.  Those of us who reside on the lead generation side of that divide know just how important the contact form is to our website.  That is our goal for our website and that…

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