Could Taking A Stand Hurt Your Brand?

What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all no one since Cicero, has said anything truly original in a political speech. This story has owned the news cycle. As a small business, it can be so tempting to beckon a little bit…

Read More

What Can Donald Trump Teach Us About Marketing?

The Trump campaign has defied the “laws of political gravity” at every turn. Back in September, when I posted about lessons small businesses can learn from looking at Republican candidates’ campaign websites, most of the pundits predicted that Donald Trump’s candidacy was nearing its end. They couldn’t have been more wrong. Since then, the more…

Read More