Email marketing: They really aren’t that into me

You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt when I recently cleaned out Spring Insight’s email list. Are…

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The State of Email Or How to Catch the Lizard Brain

Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…

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Trying and failing and succeeding – email style

So on my most recent email campaign I tried a few new things (mostly based on an amazing session I had been at by Chris Brogan.)  Here is what I tried: I used a subject line that was so personal that it could almost be confused as a personal email, “Looking for some advice” Instead…

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