secret formula

Our Secret Formula to Winning Business During a Global Pandemic

A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…

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Bitcoin Scams and Your Website

Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received.  Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…

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Running a Business During the Coronavirus

Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago.  The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…

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Should I Stay or Should I Go? From Drupal to WordPress, That Is.

If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…

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Four Supplies to Pack in Your Business “Backpack”

It’s that time of year again. Parents all over the United States have a certain spring in their step and are turning their thoughts towards carpools, school uniforms, sports registrations and new school supplies. After you finish searching the aisles of your local office supply store for just the right brand of notebook, take a…

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GDPR Compliance and You (and your North American Business)

As our friends/overlords at Facebook would be quick to inform us, digital privacy is one of the biggest issues we face today. After spending decades mindlessly checking boxes that shared personal information with all manner of organizations, consumers are starting to realize that giving someone eternal access to their personal information in exchange for insight…

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Stay on Top of the Little Things

I’m going to let you in on a secret: running a business (any business) is a huge amount of work. Crazy, right! Now that we’ve gotten that bombshell out of the way, it’s time to share some more insider knowledge with you: If you’re a business owner, you’re going to run into hurdles along the way.…

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Giving Thanks for Failure

Well, we blinked, another year passed and Thanksgiving is upon us once again. As I do every year, I have been reflecting recently on where Spring Insight is, how it got there, and how many people I have to thank for that growth. This year, it strikes me in particular how much failure has played…

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