What is the goal of your website?

Fundamental to creating a successful website is knowing what you are trying to accomplish with that website.  “Wow” I hear you thinking, “Captain obvious is in the building.”  Like with many back to basics pieces of advice, this is one that seems almost too obvious to write about. Yet, it is one that I find…

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5 Common Home Page Mistakes Small Businesses Make

1. They aren’t giving me a next step This by far is the most common problem most services companies run into with their homepages. They give an introduction to the company, but they don’t close the deal. There is no easy call to action if I want to move forward with you. I am going…

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The Fundamentals of Your Small Business’s Home Page

Ah, the home page. No page on your website gets the kind of attention and focus as this one. Is that a good thing? Not necessarily. This month, we continue 2013, our year of Fundamentals by exploring the strategy of the home page. When I try and come up with an analogy for the home…

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What is a plan?

Last week I introduced the January idea of the month… planning. When I discuss planning with clients, I consistently hear the same objections… Who has time? With all of the many things we do as entrepreneurs, who has time to draw up a plan as well? Now is where you are expecting me to pull…

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January, the month of the plan

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry “Cheshire Puss,…Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t’t matter which way…

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2013 The Year of the Fundamentals

  Last year, by far my most popular blog feature was the idea of the month. I had a grand time writing them and received great feedback on the various entries. So in 2013, idea of the month is back. The ideas in 2012 tended toward the grand yet intangible… inspiration, learning, thankfulness, etc. For…

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Five Ways to Start 2013 Strong

As we continue our exploration of how to end 2012 strong, let’s start to cast our eyes upon 2013. You can make decisions right now that will set you on course to succeed… or stagnate… next year. I am going to work under the assumption you prefer the former so here are some ways to…

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Idea of the month: End 2012 Strong

I live at the end of a dead end street, As a matter of fact, my house is the second house from a fence. So, I understand the inclination to slow down as you approach the end of something. Psychologically, it makes sense to slow down before the end of the year as well. For…

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After Black Friday and Cyber Monday? Giving Tuesday

To complete my month of posts on cause marketing (see posts on how to promote a cause marketing campaign on your website and via your social media presence) I had planned to write a post about what other businesses did this year during the big Black Friday and Cyber Monday messaging extravaganza. I am sad to…

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Cause marketing, social media and your small business

I know you are avidly reading these and probably don’t need a reminder, but in case (like me) you are over forty and forgetful, let me remind you that two weeks ago we discussed why Cause Marketing is just a great thing to do for small business, and last week we discussed how you can…

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