The Business of the Brain on the Internet: Get Tone(d) for Summer

Let’s talk about that most elusive of goals: tone… Nope, I don’t mean your wobbly upper arms.  If your business has a digital side, you’ve probably seen or heard discussions of tone of voice. In person, tone is a relatively easy thing to suss out, describe, and hit. If you’ve ever gurgled to a baby,…

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Brain on the Internet: Meet our new series

Every small business owner has one big question: how do I better influence customer behavior? Contrary to what clickbait advertising would have us believe, there’s no one (weird) trick to get users to click on your call to action, opt-in to your email newsletter, or increase page views. However, you can drive user behavior more…

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