The Bare Minimum Guide to Digital Marketing

If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to sell a course or ebook that will solve all your marketing woes.…

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On Giving Back

I don’t know about you, but I am currently up to my eyeballs in product reviews and price comparisons of gaming systems for my daughter. Heaven knows what will happen if I bring the wrong one home. The mad holiday rush is on! It’s always a good idea, both on a personal and a professional…

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December: The Month of Fridays

And just like that, it’s December. December tends to be an unusual month in business. It’s the holiday season, which means an increase in promotions, sales, and shopping. It’s the end of the calendar year, which means you are probably thinking about meeting quotas for 2015 and writing budgets for 2016. It’s also a time…

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Extending Gratitude to my Extended Team

Owning a small business can feel surprisingly similar to playing that old arcade game, Whac-A-Mole (which you can actually play from the comfort of your couch now). While empowering and rewarding, it can feel like every time you have one part of the business under control, something else pops up needing your attention. It always…

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Don’t be the bad guy – Email spam

All of my blog posts this month have focused on how you can protect YOUR website from becoming the victim of “bad guys” on the web (social media attacks, getting hacked, and blog spam). Now for something completely different—well, not completely—in business it can be just as scary to be inadvertently labeled the bad guy.…

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Help! I’ve been hacked!

There is no call that strikes fear in the heart of a business owner quite like the one where your friend calls and asks, “Um, have you looked at your website recently? It looks like it might have been hacked.” Ugh. What do you do when you realize your website was hacked? Have backed up…

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American Horror Story: the Website Edition

You know how when you’re watching a scary movie, you’re constantly thinking, “No, you naive teenaged girl (And why does it always have to be a girl?), don’t look in there!” and “Turn around! Don’t go down that dark alley by yourself?” In the movies, the bad guy is always lurking in exactly the place…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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SEO and team conflicts in web strategy

At a fundamental level, the various disciplines of online marketers have goals that are perfectly aligned.  They want to maximize revenues through the online channel.  Once you get to the less fundamental and more tactical level?  Well, then things start to fall apart. My favorite example of this has always been the almost unavoidable clash…

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