secret formula

Our Secret Formula to Winning Business During a Global Pandemic

A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…

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Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

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When it Comes to a Pandemic, What is Your Lane?

How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…

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Running a Business During the Coronavirus

Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago.  The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…

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Don’t Throw Out Your Marketing Strategy With the Bathwater

Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, might I suggest that it’s a good idea to start. When it comes to the business owners that do think about marketing, they generally…

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The Bare Minimum Guide to Digital Marketing

If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to sell a course or ebook that will solve all your marketing woes.…

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Stop Blowing Off Your Blog

If you have a business and a website, you probably have a blog. Or, to be more accurate, you have a blog tab. With a handful of blogs. From an energetic week in July of 2017. Hey, I get it. Writing and publishing blogs is a time-consuming process, and it’s hard to draw a straight…

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Hunt, Kill, Eat (Metaphorically)

As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my mind.) Searching for potential leads, converting leads into clients, and completing work for clients – while not as catchy – is…

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Four Supplies to Pack in Your Business “Backpack”

It’s that time of year again. Parents all over the United States have a certain spring in their step and are turning their thoughts towards carpools, school uniforms, sports registrations and new school supplies. After you finish searching the aisles of your local office supply store for just the right brand of notebook, take a…

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