Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

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When it Comes to a Pandemic, What is Your Lane?

How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…

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Four Supplies to Pack in Your Business “Backpack”

It’s that time of year again. Parents all over the United States have a certain spring in their step and are turning their thoughts towards carpools, school uniforms, sports registrations and new school supplies. After you finish searching the aisles of your local office supply store for just the right brand of notebook, take a…

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Giving Thanks for Failure

Well, we blinked, another year passed and Thanksgiving is upon us once again. As I do every year, I have been reflecting recently on where Spring Insight is, how it got there, and how many people I have to thank for that growth. This year, it strikes me in particular how much failure has played…

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If you give a team a project…

Ever start to bake a cake and then realize that you don’t have flour, so you run to the store; then  on the way you realize your gas tank is nearly empty and you after you stop to fill it, you realize you have spent the last of your cash getting gas, so you have…

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