And the award goes to…

Ah, awards season, when we all sit around in our sweatpants (eating popcorn, butter dripping down our chins) and judge Jennifer Lawrence’s latest red carpet look. I imagine that the Oscars, Emmys, and Grammys look very different from the insiders’ perspective. I recently started thinking about what it would look like if web strategy had…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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