Are you stuck in the past? The costs of sunk costs.

As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something else… she is not ready to do so. It isn’t that her…

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No Such Thing as a Free Lunch: The Cost of Freebies

So, here at Spring Insight, we’ve discussed how to harness the power of FREE! as a marketing tool. Free offerings are effective marketing tools, and their clarion call can be hard to ignore for business owners as well as customers. Further, samples, trials and demos can be a great way to entice and convert prospects. If you’ve ever…

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The Business of the Brain on the Internet: Go Big on a Budget

Production values worthy of Hollywood, celebrity endorsements, sexy shoots in exotic places…the bigger the marketing budget, the better the buzz over your product, right? Not really. From Budweiser and Buick to Instant Pot and HelloFlo, the fundamentals of a viral marketing campaign remain the same. First and foremost–now and forever–it’s all about them not you.…

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And the award goes to…

Ah, awards season, when we all sit around in our sweatpants (eating popcorn, butter dripping down our chins) and judge Jennifer Lawrence’s latest red carpet look. I imagine that the Oscars, Emmys, and Grammys look very different from the insiders’ perspective. I recently started thinking about what it would look like if web strategy had…

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The State of Email Or How to Catch the Lizard Brain

Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…

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What Can Donald Trump Teach Us About Marketing?

The Trump campaign has defied the “laws of political gravity” at every turn. Back in September, when I posted about lessons small businesses can learn from looking at Republican candidates’ campaign websites, most of the pundits predicted that Donald Trump’s candidacy was nearing its end. They couldn’t have been more wrong. Since then, the more…

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On Giving Back

I don’t know about you, but I am currently up to my eyeballs in product reviews and price comparisons of gaming systems for my daughter. Heaven knows what will happen if I bring the wrong one home. The mad holiday rush is on! It’s always a good idea, both on a personal and a professional…

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December: The Month of Fridays

And just like that, it’s December. December tends to be an unusual month in business. It’s the holiday season, which means an increase in promotions, sales, and shopping. It’s the end of the calendar year, which means you are probably thinking about meeting quotas for 2015 and writing budgets for 2016. It’s also a time…

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