Hunt, Kill, Eat (Metaphorically)

As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my mind.) Searching for potential leads, converting leads into clients, and completing work for clients – while not as catchy – is…

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Is your website ready for Google’s security changes?

Every so often, a powerful company in an industry makes a decision that shifts the earth upon which we stand. Do you remember the last time you played a game on Flash? I’m betting it’s been a while, because in one fell swoop in 2010, Steve Jobs felled Flash by announcing that Apple iOS products…

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No Such Thing as a Free Lunch: The Cost of Freebies

So, here at Spring Insight, we’ve discussed how to harness the power of FREE! as a marketing tool. Free offerings are effective marketing tools, and their clarion call can be hard to ignore for business owners as well as customers. Further, samples, trials and demos can be a great way to entice and convert prospects. If you’ve ever…

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Forward Movement is the Antidote for Uncertainty

“Faith is taking the first step even when you can’t see the whole staircase.” ― Martin Luther King Jr. There’s plenty of good advice out there about setting a goal before you take action. At Spring Insight, for example, we wouldn’t dream of launching a marketing campaign without a clear idea of the target audience(s)…

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What Can Donald Trump Teach Us About Marketing?

The Trump campaign has defied the “laws of political gravity” at every turn. Back in September, when I posted about lessons small businesses can learn from looking at Republican candidates’ campaign websites, most of the pundits predicted that Donald Trump’s candidacy was nearing its end. They couldn’t have been more wrong. Since then, the more…

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American Horror Story: the Website Edition

You know how when you’re watching a scary movie, you’re constantly thinking, “No, you naive teenaged girl (And why does it always have to be a girl?), don’t look in there!” and “Turn around! Don’t go down that dark alley by yourself?” In the movies, the bad guy is always lurking in exactly the place…

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Brainstorming Blog Ideas

Ever notice how some people just seem to have a knack for coming up with good ideas for their website blog posts? They seem to be overflowing with relevant content and know just how to turn a phrase. Sure, some people are born with the ‘gift of gab’, but most of us are successful because…

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Fall means back to work

It is back to school time! How do I know? I went to Staples today to buy some labels and left after seeing a line 15 people deep buying school supplies. Isn’t there something about the start of school that makes you want to learn something? I have been out of school more years then…

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