Are you stuck in the past? The costs of sunk costs.

As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something else… she is not ready to do so. It isn’t that her…

Read More

No Such Thing as a Free Lunch: The Cost of Freebies

So, here at Spring Insight, we’ve discussed how to harness the power of FREE! as a marketing tool. Free offerings are effective marketing tools, and their clarion call can be hard to ignore for business owners as well as customers. Further, samples, trials and demos can be a great way to entice and convert prospects. If you’ve ever…

Read More

First One In, Last One Out

Hello everyone! I’ve been spending a fair amount of this month relaxing poolside, cocktail in hand, celebrating my birthday with loved ones in Hawaii. Lest you think I was completely idle during that time, let me assure you: I was. But occasionally, I devoted some quality clear-headed time to thinking critically about Spring Insight. As we’ve been…

Read More

The customer is “sometimes” right

Let’s just say it: in business, mistakes happen.  Of course, in a perfect world, you would deliver everything to every client exactly the way she wants it, exactly when she wants it (and, while we’re dreaming, chocolate would have zero calories). Sadly, we don’t live in the perfect world. And as we’ve discussed before, customers…

Read More

Keep Snow from Burying Your Business

If, like me, you have been impacted over the last couple of weeks by the east coast’s Snowzilla storm (AKA Jonas, if you are a Weather Channel aficionado), then you know just what I mean when I say THANK GOD MY KIDS ARE BACK TO SCHOOL AND LIFE IS GETTING BACK TO NORMAL. The storm…

Read More

Don’t be the bad guy – Email spam

All of my blog posts this month have focused on how you can protect YOUR website from becoming the victim of “bad guys” on the web (social media attacks, getting hacked, and blog spam). Now for something completely different—well, not completely—in business it can be just as scary to be inadvertently labeled the bad guy.…

Read More

Web Trends I am seeing and LOVING in 2015

When we think of design trends, we usually think of fashion. Are wide-legged pants in this fall? Are steampunk goggles still a thing?  But what about websites? Are there website design trends? Yep, there absolutely are! This week and next, we will explore some website trends that I am seeing and discuss which ones I hope…

Read More

7 Quick Tips for Creating a Website that Performs

Blog on a regular basis – Blogging on a consistent basis provides a number of benefits to your business including, reinforcing to search engines your keywords, showing potential clients and partners your subject matter expertise, answering questions, and even just making sure that you spend time on your website. Resources: problogger.net copyblogger.com sethgodin.typepad.com Do the first…

Read More