A person working at a desk with a laptop, lamp, and coffee cup. Beside them is a bright box with the text: "Should You Really Go All-In on Video? (Spoiler: Probably Not)" and the Spring Insight logo.

Should You Really Go All-In on Video? (Spoiler: Probably Not)

Video is having a moment. Actually… it’s been “having a moment” for like 10 years now. Every platform is pushing it. Every agency is hyping it. And if you’ve talked to a marketer recently, there’s a decent chance someone told you to drop everything and go all-in on video. Cool. Sounds bold. Sounds decisive. Also…

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