Posts Tagged ‘Web Design’
Should I Stay or Should I Go? From Drupal to WordPress, That Is.
If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…
Read MoreFavicons: The must-have website accessory
When it comes to talking website strategy, I usually focus on simple, but dramatic elements that make a big difference to the look and feel of your website. For example, if you want users to associate your brand with their comfort, avoid website elements that remind you of a virtual used car salesman. This week,…
Read MoreThe Business of the Brain on the Internet: The Luxury Effect
Picture yourself in a store. The store has racks and racks of clothes. Not only are the racks close together, but also the clothes are tightly packed on the racks. There are literally thousands of items to select from. Ok, now picture yourself in a second store. This store also sells clothing, but there are…
Read MoreWe went out to weed the garden a bit and ended up replanting the whole garden!
At Spring Insight, we love spring (as if you couldn’t tell from the flowers blooming all over our website)! Spring is the season of rebirth. Dormant seeds wake up from their deep winter slumber, shake off their blankets of snow, and push their heads up through the damp soil ready to burst into full bloom.…
Read MoreKeep Snow from Burying Your Business
If, like me, you have been impacted over the last couple of weeks by the east coast’s Snowzilla storm (AKA Jonas, if you are a Weather Channel aficionado), then you know just what I mean when I say THANK GOD MY KIDS ARE BACK TO SCHOOL AND LIFE IS GETTING BACK TO NORMAL. The storm…
Read MoreThe State of Email Or How to Catch the Lizard Brain
Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…
Read MoreThe State of Content Creation: How does your Marketing Content Measure Up?
The state of content creation couldn’t be stronger. Just checkout these statistics: 60% of customers say they feel more positive about a brand after reading custom content on its website. See more at: imagination. 70% of content marketers are creating more content than they did a year ago. 90% of organizations now market with content, according to Demand…
Read MoreThe State of Website Design: How does your Website Design Measure Up?
If the President of the United States were doing a “State of Small Business Website Design” speech, I think he would say that the state is very strong. While certainly there have been some silly trend detours in recent years (anyone else thrilled to see the Pinterest style site go way?) overall, I like the…
Read MoreWhat Can Donald Trump Teach Us About Marketing?
The Trump campaign has defied the “laws of political gravity” at every turn. Back in September, when I posted about lessons small businesses can learn from looking at Republican candidates’ campaign websites, most of the pundits predicted that Donald Trump’s candidacy was nearing its end. They couldn’t have been more wrong. Since then, the more…
Read MoreOn Giving Back
I don’t know about you, but I am currently up to my eyeballs in product reviews and price comparisons of gaming systems for my daughter. Heaven knows what will happen if I bring the wrong one home. The mad holiday rush is on! It’s always a good idea, both on a personal and a professional…
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