Is your website ready for Google’s security changes?

Every so often, a powerful company in an industry makes a decision that shifts the earth upon which we stand. Do you remember the last time you played a game on Flash? I’m betting it’s been a while, because in one fell swoop in 2010, Steve Jobs felled Flash by announcing that Apple iOS products…

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Favicons: The must-have website accessory

When it comes to talking website strategy, I usually focus on simple, but dramatic elements that make a big difference to the look and feel of your website. For example, if you want users to associate your brand with their comfort, avoid website elements that remind you of a virtual used car salesman. This week,…

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The customer is “sometimes” right

Let’s just say it: in business, mistakes happen.  Of course, in a perfect world, you would deliver everything to every client exactly the way she wants it, exactly when she wants it (and, while we’re dreaming, chocolate would have zero calories). Sadly, we don’t live in the perfect world. And as we’ve discussed before, customers…

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If you give a team a project…

Ever start to bake a cake and then realize that you don’t have flour, so you run to the store; then  on the way you realize your gas tank is nearly empty and you after you stop to fill it, you realize you have spent the last of your cash getting gas, so you have…

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Keep Snow from Burying Your Business

If, like me, you have been impacted over the last couple of weeks by the east coast’s Snowzilla storm (AKA Jonas, if you are a Weather Channel aficionado), then you know just what I mean when I say THANK GOD MY KIDS ARE BACK TO SCHOOL AND LIFE IS GETTING BACK TO NORMAL. The storm…

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The State of Email Or How to Catch the Lizard Brain

Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…

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