Posts Tagged ‘web strategy’
Four Supplies to Pack in Your Business “Backpack”
It’s that time of year again. Parents all over the United States have a certain spring in their step and are turning their thoughts towards carpools, school uniforms, sports registrations and new school supplies. After you finish searching the aisles of your local office supply store for just the right brand of notebook, take a…
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Don’t Get Lost: A Guide to Keeping Your Embedded Google Map Functional
Oh Google, how we love and hate you! You get us used to your lovely, easy to use and free technology and then you yank it away, or make a change and we all have to sit up and listen. You know those awesome maps we love to embed onto our websites that show people…
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GDPR Compliance and You (and your North American Business)
As our friends/overlords at Facebook would be quick to inform us, digital privacy is one of the biggest issues we face today. After spending decades mindlessly checking boxes that shared personal information with all manner of organizations, consumers are starting to realize that giving someone eternal access to their personal information in exchange for insight…
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True Confessions of a Marketing Campaign that Fell Off the Rails (Stay Lean with these Five Simple Tricks)
It’s the holidays, so all the “ladies” magazines are offering tips on staying lean in these tempting times. I’ll take my cue from them — let’s talk about being lean. But this has nothing to do with yummy, yummy egg nog. You don’t want to hear my advice about what to do if you see…
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Is your website ready for Google’s security changes?
Every so often, a powerful company in an industry makes a decision that shifts the earth upon which we stand. Do you remember the last time you played a game on Flash? I’m betting it’s been a while, because in one fell swoop in 2010, Steve Jobs felled Flash by announcing that Apple iOS products…
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Are you stuck in the past? The costs of sunk costs.
As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something else… she is not ready to do so. It isn’t that her…
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No Such Thing as a Free Lunch: The Cost of Freebies
So, here at Spring Insight, we’ve discussed how to harness the power of FREE! as a marketing tool. Free offerings are effective marketing tools, and their clarion call can be hard to ignore for business owners as well as customers. Further, samples, trials and demos can be a great way to entice and convert prospects. If you’ve ever…
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Our Summer Reading List
It’s summer! Every year I like to provide a summer reading list for you, my loyal reader. I thought I would mix it up this year and ask the women who form the Spring Insight marketing team to share with me a notable read – either that they’ve read or that they plan to – and…
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The Business of the Brain on the Internet: Get Tone(d) for Summer
Let’s talk about that most elusive of goals: tone… Nope, I don’t mean your wobbly upper arms. If your business has a digital side, you’ve probably seen or heard discussions of tone of voice. In person, tone is a relatively easy thing to suss out, describe, and hit. If you’ve ever gurgled to a baby,…
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Trend Hype Panic: How to Turn Down the Heat and Plan a Marketing Strategy That’s Right for Your Organization
Is email marketing still relevant in the golden age of social media? Is marketing automation an efficient tool or an impersonal, lazy waste of money? How do you know when the next hot marketing trend is hype or the very thing you need to take your sales or membership numbers to the next level? It’s easy…
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