How do you assess risk when it comes to your website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…

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How much does a website cost?

Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…

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Just because you build it, doesn’t mean they will come.

Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and you are starting to turn a steady…

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Favicons: The must-have website accessory

When it comes to talking website strategy, I usually focus on simple, but dramatic elements that make a big difference to the look and feel of your website. For example, if you want users to associate your brand with their comfort, avoid website elements that remind you of a virtual used car salesman. This week,…

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