November: Cause Marketing and Small Business

The topic for November is Cause Marketing, or associating your product or service with a cause.  From Yoplait donating money to breast cancer research with purchases of yogurt to a local restaurant giving 30% of the proceeds of an evening’s sales to a local school, you likely see examples of cause marketing every day. Discussing…

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Who are my teachers?

As I continue my series this month on learning, I started to think about who my teachers are. In my youth this was an easy question to answer. My teachers were the people in front of the class room every day. Once we leave the school setting though, it becomes more complex. No longer is…

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September idea of the month: Education

I am surrounded by a silence that can only mean one thing, my kids are back in school. It has been more years than I care to admit since back to school has been more than a vicarious event for me.  Yet, I still notice that every September I thirst to immerse myself in some…

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May idea of the month – constant change

The Spring Insight idea of the month for May is constant change.  Before I get into just what that means to me, let me just say that I don’t miss the irony of the month of May being the month of constant change. As I write this, the month is 14 days old (I know…

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February word of the month: Love

Since the word of the month for January was goals, I decided it would be best and continue my trip down cliche lane and make the word for February… Love. This isn’t love of your husband, wife, kids or mistress though. Instead this month we will delve into love of what you do and the…

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