As someone that writes more blogs than your average bear (for Spring Insight, for our clients, just for fun on a Saturday evening), I think deeply about the true value of blogging. Why write blogs? After all, there is nothing mission critical about creating and executing on a content strategy.  There are so many things…

For months, Google has been threatening us with July 1, as if the clouds would suddenly darken and our website analytics visibility would be cast permanently into shadow. Now it has come, and is in the rearview mirror, and last time I looked up, I definitely had to squint.  But low and behold, it is,…

Imagine seeing someone walking down the street in a suit that you can tell is well made and created from quality materials. But, as you look more closely at the person, you realize that the suit simply doesn’t fit. The shoulders are saggy and droop oddly, the pants are too short and they bunch in…