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When most digital agencies talk about starting a website project, you hear words like: Design, templates, layouts. Which is… fine. But here’s the problem. If you start with design, you’re making something look good before you’ve decided what it’s supposed to do. At Spring Insight, we take a strategy-first website design approach. And yes, that…
There’s a moment in every website project where the site is technically done. It’s designed. Built. QA’d. Live. You could announce it. You could blast it on LinkedIn. You could email your entire list and tell the world. But the smartest website launch strategy doesn’t go public immediately. It gets some “internal’ and “happen upon”…
Evergreen Content in a GAIO World: What Needs to Change (Before AI Leaves You Behind)
Summary You’ve got that one blog post. The one that still performs. Still ranks. Still brings in traffic. It’s evergreen. It’s solid. It’s… fine. But here’s the uncomfortable truth: content that was written for search engines in 2019 is not automatically optimized for generative AI in 2026. And if AI assistants are the new gatekeepers…