Over the course of this month, we are going to explore a number of website risks that have the potential to damage your business. Some of our small business clients know first hand the damage these vulnerabilities can cause and we’d like you to avoid the same problems.
- The length of time your website will store user data
- How that data will be secured and protected
- In some cases, the physical location of where the data will be stored (check your state regulations to be sure!)
- Who will gain access to the user data
- A process for users to request data
The short answer is, “Yes. It really does.” Here’s why. First of all, data privacy is a growing area of concern among consumers. When people visit your site, they rightfully expect a certain level of security and privacy. When they give you personal data, your website is assuming the risk of protecting that information.
If you want your customers to trust you, have a good impression of your business, and to have a positive experience interacting with your website and business, then you must take basic precautions to ensure that happens.
That’s a pretty great reason, right? But there’s more. There are tons of regulations around Privacy Policies at the state, federal, and international level. And yes, they are enforced.
The Federal Trade Commission enforces Privacy Policies to protect consumers and, according to the FTC website, “When companies tell consumers they will safeguard their personal information, the FTC can and does take law enforcement action to make sure that companies live up to these promises.”
Avoid costly and harmful consequences to your business’s reputation and bottom line by doing whatever is necessary to protect the privacy of your website visitors. Not only are you legally bound to do so, it’s just the right thing to do!
- Chat box widgets
- Online forms
- Analytics programs, including Google Analytics
- Online advertising campaigns including Facebook and Google Ads
Need help with your website? Get in touch with us today!