Why Your Website Footer Deserves More Love (And What to Include!)

As a government contractor, you know you need a website that communicates your services clearly and illuminates your expertise. Something you probably don’t think about much? Your website footer. Yep, that oft-overlooked strip at the bottom of your site.

If you’re like most people, you slap on a privacy policy link and call it a day. But guess what? That little footer can pack a big punch, especially if you’re a government contractor. In this article (and video!) the team at Spring Insight is going to break down why and how to give your footer the love it deserves.

Think about it—your footer shows up on every single page of your site. It’s like the credits at the end of a movie, except people actually look at it. Users have certain expectations when they scroll down there. They know it’s a reliable spot for essential info. So why not use this space strategically?

Check out the video below where we discuss why your website footer is more important than you think and what essential information it should include, then read on to learn more details about this priceless space on every page of your website.

What Every Footer Needs

1. Contact Information: This is non-negotiable. Your users should be able to find your physical address, phone number, email, and even a chatbot link if you have one. Lost visitors will head straight to the footer to figure out how to reach you. Use this space to clearly show website visitors where they can find you and how to contact you.
2. Quick Links: Think of these as shortcuts to the most important parts of your site. Got a high-traffic page? Link it in the footer. Special services? Pop a link down there too. Something that always wows your prospective clients? Put a link to it here so it’s easily found on every page of your site.
3. Legal Stuff: Privacy policies, copyright info, and compliance statements (like WCAG for accessibility) belong here. It’s not glamorous, but it’s essential.
4. Organizational Details: A brief summary or key certifications can go here. Think of it as a snapshot of what makes your business tick. The footer is a great place for those important bits of information that set you apart and let people know they are on the right site for their needs.

Special Footer Tips for Government Contractors

Now, if you’re in the business of government contracting, your footer’s game needs to be next level. There are special things you really must include to communicate essential information to your prospective clients, partners, or primes.

Here’s what to include:

1. NAICS Codes and CAGE Info: These are crucial for identifying your business and what you do. Make it easy for potential partners or primes to find this info.
2. Certifications: Are you a woman-owned business? Veteran-owned? Display those certifications proudly, and don’t forget the badges.
3. Capability Statements: Quick links to your capabilities page or contract vehicles are a must. You want to make it super easy for someone to see what you can bring to the table.

Wrapping It Up

So, what have we learned? Your website footer is more than just a dumping ground for legal jargon. It’s a strategic tool that can help visitors navigate your site and find crucial information quickly. It’s a highly valuable and visible space that is very often overlooked and underutilized. Use these tips to leverage your footer to its fullest potential.

At Spring Insight, we’re all about making every part of your website work for you, including that lowly footer. Need help sprucing it up or anything else web-related? Schedule a complimentary consultation here and let’s talk about what Spring Insight can do for your online presence.

And hey, don’t forget to subscribe to our YouTube channel for more valuable tips and insights. We release a fresh video every single week!

Cheers to footer love!