Industry: Non-Profit
Spring Insight Services: Website creation
Year Launched: 2020
Location: Montgomery County, Maryland
URL: www.art-stream.org
Services provided:
Spring Insight took a messy, outdated, chaotic, semi-functional website and created a well-functioning, attractive, user-friendly website! Even better, the site is fully ADA-accessible so our clients with intellectual and developmental disabilities – including autism – can find what they need.
The site is very welcoming to newcomers. Erika and the Spring Insight team kept the focus on how best to portray our mission. They coordinated focus groups that allowed our clients to test the website functionality and then improve the site based on the feedback. They helped us select the best class registration/ticketing software to integrate into the site. They cheerfully kept us on schedule so our site could open on time and immediately start processing donations and payments.
After almost a year of activity and two different Communications Directors, the site is still working beautifully. It got us safely through the pandemic when it suddenly became the only way for people to find us!”
Spring Insight built Art Stream a new website that was visually appealing and highly functional. The new website used clear language and intuitive navigation, creating a far more accessible user experience for its clients, parents, and guardians. In addition to the general marketing portion of the site, Spring Insight was instrumental in selecting ticket sale software to serve the organization’s and its audience’s needs.
Throughout the building process, Spring Insight worked with Art Stream to conduct focus groups on the ongoing work to ensure that both UX and graphic design complied with the needs and desires of the organization’s stakeholders. The new site was also built to comply with and tested against relevant Web Content Accessibility Guidelines (WCAG) 2.0 level AA standards.
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