Pondering my listening habits this morning led me to think about websites and how we structure them. For most of us, when people visit our website, we have one primary goal for them; we want them to continue and deepen their relationship with us. That deeper relationship could take the form of them giving us their email address so we can continue the conversation, grabbing our phone number to call us to set up an appointment, purchasing our product or downloading a white paper, but there is one thing we want them to accomplish as they visit our website. Yet so often, I see that one crucial element hidden away. We want clients to call us but we hide our phone number on the bottom of the page or worse, on the contact page. We want people to sign up for our email newsletter and yet they have to search for our opt in (which they won’t do.)
Is the primary goal on your website the equivalent of an “R” artist? Are you making your intentions for how her visit can deepen her relationship with you obvious? If not, how could you do better?
~e