While I am new at this whole cause marketing thing, the industry has been around for a while. That is proven by the fact that the Cause Marketing Conference is in its ninth year. This year, I will be in attendance. It feels like a very big thing to me for a few reasons. I plan to be a cause marketing practitioner for years to come yet I still am such a novice. What a great opportunity this is to learn from those so learned in the industry! Second, less important in many ways but personally more important, this is the first conference that I have ever paid to attend myself. When your company sends you to a conference, sure you want to make something happen (who wants to report to your boss that the time was wasted) but if it is, it isn’t like it is money out of your pocket. This time it is. Since I am paying my hopes and expectations are even higher.
I know myself well enough to know that after the conference there will be a review of the conference on this blog so let’s start out by setting my expectations and my hopes.
Expectations:
Hopes:
Let’s see how this goes,
Erika