The state of content creation couldn’t be stronger. Just check out these statistics:
Clearly, there are a lot of reasons to love content marketing.
So, what do you need to know?
Content comes in many forms. Digital media is a favorite. Whether it’s an ambient video setting the tone for customers or an audio or video podcast where you speak directly to customers about what you can do for them, video can literally bring your brand to life. Articles on your website (or on another website that links back to your website) can be very impactful and so can captivating blog posts and emails. Experiment!
Creating the content is just the beginning. I often tell clients that writing brilliant content is a lot like getting all dressed up in a lovely gown and make up. At the end, you might look stunning, but if you sit down on your sofa and read a book, no one will know. The art of success for a company through content marketing is to build a network by which to share the content.
The name of the game is evergreen. Great content can be used and reused again because it continues to be relevant. Think about blog posts that answer your organizations most frequently asked questions. You can use it over and over.
Except when it isn’t. But, when you can catch a trend that everyone is talking about (say, the State of the Union Address) and add something thoughtful and relevant, go for it.
And if you just don’t have time to create your own content, consider outsourcing. Outsourcing activities that are not core to the business can be a great strategy for small companies. Finding a marketing team that can work with you to create custom content lets you focus on growing your business, while they focus on getting the word out. 🙂
What is the state of your content creation? You are just one click away from chatting with one of our Spring Insight marketing experts.