As you probably know, a bat mitzvah is a coming of age religious celebration that comes with a party. Things can sometimes get a bit crazy when it comes to the festivities. Religiously speaking, a bar or bat mitzvah is the first time a member of the congregation is called to read from the Torah.
It makes sense to celebrate firsts and other milestones, not just in the religious community, but in the business community as well. It’s easy to see why.
When was the last time you wrote a press release with the title, “Acme Widget Company continues to produce a great product. Customers remain satisfied”? I’m going to go out on a limb here and guess not once. We all know it would go straight into a reporter’s trash can. It’s only news if it’s new.
The same principle holds for web content. Even your most loyal customers and supporters crave a story line to follow. “Firsts” and other milestones provide an ideal vehicle for checking in and reminding people that you exist. There are obvious examples, like, JOIN US FOR OUR FIRST ANNIVERSARY SALE! But what about some less conventional ones?
Here are some examples I came up with of alternative “firsts” and twists on the usual milestone story:
I’d love to hear examples of other milestones or surprising ways you’ve observed them. Tell me in comments.
~e