Think you can keep up with Frederique Irwin? I can’t.

There has been a common thread in the interviews I have done for my monthly deep dive.  Yes, Aviva, Stacey, Yael, Shay and Angie have all been women but all but two have something else in common… Aviva, Yael and Shay are members of Her Corner.  Her Corner is a “hyper local” women’s networking group…

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You love your website but does your customer avatar?

Who is Jodi Greenburg? Jodi is a 46 year old accountant from Bethesda, she is a part of a small practice (her and one other partner). She has three children ranging from 8 to 13. Jodi uses a lot of technology for her business but is fundamentally fearful of web technology. It scares her that…

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