Archive for June 2013
Spring Insight meets summer break
Do you hear the crickets? Not much being posted by Spring Insight these days right? That is because it is family vacation time. I will be back, refreshed and in full force on July 8. In the meantime, you should smell some roses, drink a fruity drink and dig your toes in some sand.…
Read MorePlurals, misspellings and your website
Ever try and go to a website and misspell it? You were expecting to find yourself looking at airline options, or office supplies or news but that is not where you find yourself. Instead, when the site loads you are looking at a page with a bunch of links directing you to competitor products to…
Read MoreCandace Smyth wants you to divorce different
Ever find the thing you are looking for everywhere right under your nose? That is how I feel about having Candace Smyth as the subject for my June online presence deep dive. I see Candace often because we network in the same circles (yes, she is another Her Corner person) but I hadn’t thought of…
Read MoreMonitoring your digital vital signs or … Will I ever get my cat’s prescription?
I talk frequently about the importance of creating a strong and consistent web presence. It is so important to create a publication schedule and stick to it. There are a number of reasons it is so important. It keeps you in touch with your customers, it provides searchable content for search engines, it shows your…
Read MoreTrying and failing and succeeding – email style
So on my most recent email campaign I tried a few new things (mostly based on an amazing session I had been at by Chris Brogan.) Here is what I tried: I used a subject line that was so personal that it could almost be confused as a personal email, “Looking for some advice” Instead…
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