Controlled Fluidics - Case Study
Spring Insight Services: Website creation
Year Launched: 2020
Location: Milford, NH, USA
Spring Insight gets the job done. Website creation is often more complex and time consuming than we all wish. The Spring Insight team keeps the project organized and moving along. Tenacious without being overbearing."
President / Principal Engineer
Controlled Fluidics is a highly specialized manufacturer that creates pneumatic manifolds and plastic machined pieces for industries such as medical, aerospace, and defense. When they hired Spring Insight, they had a website that while new, was a disappointment in terms of both audience acquisition and conversion. The organization needed a new website that would adhere to fundamental SEO rules and be sufficiently dynamic to convert the audience it attracted.
The Spring Insight Project
Spring Insight worked with Controlled Fluidics and an expert SEO firm to create a website that used the right keywords, had easy-to-follow navigation, and provided strong calls to action. Since copywriting was part of the scope of this project, the Spring Insight team also learned a lot about plastic types, dimensional stability, and heat distortion temperatures.
The project was such a success that the project principal retained the Spring Insight to provide ongoing marketing support to the organization.