Case Study: Controlled Fluidics

Controlled Fluidics

"Spring Insight gets the job done. Website creation is often more complex and time consuming than we all wish. The Spring Insight team keeps the project organized and moving along. Tenacious without being overbearing."

Tom Rohlfs, President/Principal Engineer

Website Services Provided

 

Strategy

Development

Content Strategy

Graphic Design

Functional Design

Marketing Services Provided

 

Content Creation

Audience Aquisition Strategy

Email Support

Social Media Management

Background

Controlled Fluidics is a highly specialized manufacturer that creates pneumatic manifolds and plastic machined pieces for industries such as medical, aerospace, and defense. When they hired Spring Insight, they had a website that while new, was a disappointment in terms of both audience acquisition and conversion. The organization needed a new website that would adhere to fundamental SEO rules and be sufficiently dynamic to convert the audience it attracted.

The Spring Insight Project

Spring Insight worked with Controlled Fluidics and an expert SEO firm to create a website that used the right keywords, had an easy to follow navigation, and provided strong calls-to-action. Since copywriting was part of the scope of this project, the Spring Insight team also learned a lot about plastic types, dimensional stability, and heat distortion temperatures.

The project was such a success that the project principal retained the Spring Insight to provide ongoing marketing support to the organization.

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