Insight 2 Action Advisory - Case Study

Insight 2 Action Advisory

Project Summary

Industry: Professional Services

Spring Insight Services: Website creation

Year Launched:

Location: Potomac, MD, USA


Services provided:

  • Web strategy
  • Copywriting
  • Branding
  • Web design
  • Web development
Cross-platform business website Insight 2 Action displayed on a desktop, tablet, and smartphone, highlighting services for senior executives.
Purple Quotation Mark

Erika and her team did a fantastic job designing my website, including all those functional aspects that I was clueless about. They were responsive and easy to work with. I get lots of compliments about my site."

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Dr. Joann Irving, PHD

A professional Insight 2 Action meeting in progress, with a woman standing and gesturing while presenting, as a seated man looks on attentively.


Insight to Action Advisory owner, Joanne Irving, provides training and consultation to top executives seeking help with transitions, growth, and leadership. When Joanne engaged Spring Insight to build a website, she was just starting on this new venture. She had ample experience in psychotherapy and working within large organizations but did yet have a company name or branding for this organization. She approached the Spring Insight team asking for help with the full process of creating a brand logo and website.

The Spring Insight Project

Spring Insight worked with I2AA in all parts of the early branding process, from creating the name to creating the acronym i2aa and securing the short domain The website Spring Insight created is attractive, functional, and built to scale with Joanne as she continues to grow I2AA.


Cross-platform online business presence Insight 2 Action showcased on a desktop monitor, tablet, and smartphone, with a cohesive design and branding elements.

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