Case Study: Insight 2 Action Advisory


"Erika and her team did a fantastic job designing my website, including all those functional aspects that I was clueless about. They were responsive and easy to work with. I get lots of compliments about my site."

Dr. Joanne Irving, PhD

Website Services Provided




Content Strategy

Graphic Design

Functional Design


Insight to Action Advisory owner, Joanne Irving, provides training and consultation to top executives seeking help with transitions, growth, and leadership. When Joanne engaged Spring Insight to build a website, she was just starting on this new venture. She had ample experience in psychotherapy and working within large organizations but did yet have a company name or branding for this organization. She approached the Spring Insight team asking for help with the full process of creating a brand logo and website.

The Spring Insight Project

Spring Insight worked with I2AA in all parts of the early branding process, from creating the name to creating the acronym i2aa and securing the short domain The website Spring Insight created is attractive, functional, and built to scale with Joanne as she continues to grow I2AA.

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