Joint Center - Case Study
Industry: Think Tank
Spring Insight Services: Website creation
Year Launched: 2020
Location: Washington, DC, USA
When you refresh a website for a historic and venerated institution like the Joint Center for Political and Economic Studies, you want to find a team that will create a modern and strategic site while respecting the organization's history. We found that with the Spring Insight team.”
Spring Insight worked with Joint Center to update the organization’s outdated and difficult-to-manage website. When Joint Center approached Spring Insight, they had a website that was not only visually dated but built with a design and on a platform that didn’t fit the way the organization wanted to share information. While the site was a wealth of relevant content that would interest its stakeholders, that information was difficult to find and presented in an uninspiring way.
The Spring Insight Project
The objective of the Spring Insight project was to redesign the website in a way that would feel fresh and new every time someone visited the site. Far from static, Joint Center wanted a homepage that had the flexibility to highlight the information they shared easily and in an organized fashion. As a small organization that has to keep a close eye on expenses, the website needed to be easy to manage and update for the Joint Center team. The resulting website is attractive and serves the needs of the Joint Center. It retains the visual gravitas of this historically great organization while providing a modern and easy-to-navigate user experience.