Posts Tagged ‘Marketing’
Our Secret Formula to Winning Business During a Global Pandemic
A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…
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How much does a website cost?
Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…
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Bitcoin Scams and Your Website
Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received. Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…
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Running a Business During the Coronavirus
Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago. The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…
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Should I Stay or Should I Go? From Drupal to WordPress, That Is.
If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…
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Don’t Throw Out Your Marketing Strategy With the Bathwater
Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, might I suggest that it’s a good idea to start. When it comes to the business owners that do think about marketing, they generally…
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The Bare Minimum Guide to Digital Marketing
If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to sell a course or ebook that will solve all your marketing woes.…
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Don’t Wish Growing Pains Away
Is it too late to wish you a Happy New Year? Probably. It’s definitely too late to wish you Happy Holidays, Happy Thanksgiving, or Happy Halloween – all holidays that came and went in the space between my last blog post and today. As much as I would love to ignore the months-long silence, and…
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Landing Page Vs. Interior Page: A Guide to Strategic and Effective Use
So you’ve decided it’s time to launch a new targeted ad campaign. You’ve done the research, worked with experts and produced an ad all-but-guaranteed to see results. Fantastic! All that’s left is to launch the campaign, and sit back and watch your website traffic head into the stratosphere. So exciting! One quick question, though: where…
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Four Supplies to Pack in Your Business “Backpack”
It’s that time of year again. Parents all over the United States have a certain spring in their step and are turning their thoughts towards carpools, school uniforms, sports registrations and new school supplies. After you finish searching the aisles of your local office supply store for just the right brand of notebook, take a…
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