Archive for November 2011
Meeting one of the original cause marketers
As those of you who have been following the progression of Spring Insight from the early days know, I started the organization with a focus on cause marketing. In recent months the focus of the organization has evolved to marketing strategy but that does not mean that I don’t still fully believe in and embrace…
Read MoreWhat does it mean to win?
Fast Company magazine did an interesting series this month on who will “win” the tech war of 2012. Though I received a copy with Larry Page on the cover saying that Google would win, they sent out other covers randomly with Steve Jobs saying Apple would win, Mark Zuckerberg saying Facebook would win and Jeff…
Read MoreThe difference between tenacity and crazy
Today I have been thinking about two separate yet seemingly contradictory truisms. Truism 1: “If at first you don’t succeed, try, try again.” Truism 2: “Winners never quit and quitters never win.” What has me thinking about this is an announcement by Melanie Spring, principal at Sisarina, that she will no longer be using Facebook…
Read More